Little Black Dress Initiative


Make poverty unfashionable.

The Junior League of Pensacola (JULEP) members are gearing up for our 2nd annual Little Black Dress Initiative (LBDI). LBDI is a fundraising campaign to bring awareness to the distresses of poverty and violence against women, and the issues women in our community struggle daily to overcome in a cycle of poverty — issues such as the threat of human trafficking and domestic violence, access to adequate childcare, food insecurity and the availability of healthy options, mental health and housing instability. This year, we are launching the LBDI campaign on March 8th – International Women’s Day, at our Inaugural Women’s Empowerment Luncheon. Find out more information about that event or buy tickets here.

How it works

Participants raise funds while wearing one black dress, or other black attire, every day for the week of April 1st to April 5th. Junior League members participating choose to wear an “Ask my about my black dress” button or sticker, to prompt conversation and highlight the effects poverty can have on a woman’s access to resources, confidence, and opportunities.

Our 2019 goals

17,000 local households rely on food stamps, so our goal is $8,500 which represents 50% of households under the poverty line. Our “reach” goal is $15,134 which represents the approximate number of single mothers in Escambia County. We encourage advocates to set a personal goal of $64.91 which represents the approximately 6,491 local families living below the poverty level. As a reach goal for your team, consider $227.23 representing the 22,723 local women who live below poverty level.

Show your support!

Will you join us as a community advocate? Make the commitment and then either purchase a t-shirt or wear a black outfit the week of April 1-5, 2019. Join us in raising money for the Junior League of Pensacola.

Important dates

Friday, March 8th

LBDI fundraising campaign launches at the Women’s Empowerment Luncheon.

Monday, April 1st –
Friday, April 5th

Wear your black dress (or outfit) during the week. Sharing a picture wearing black on social media with hashtag #LBDIPensacola.

Be an advocate

You don’t have to be a member of JULEP to participate in LBDI! We welcome anyone who wants to join us.

Spread the word on social media leading up to and during the campaign by sharing your fundraising page and by using the hashtag #LBDIPensacola. Keep an eye on our Facebook page for posts you can share on your profile, as well as a profile picture frame.

Donate

Donate to the fundraiser or create your own crowd-funding campaign for the Little Black Dress Initiative.

Wear black at work

Local businesses are encouraged to show your support by sharing a picture of your staff wearing black on the following days:

  • Monday, April 1st: Finance, Insurance & Business
  • Tuesday, April 2nd: Fashion, Retail, Entertainment & Media
  • Wednesday, April 3rd: Healthcare & Technology
  • Thursday, April 4th: Legal & Government
  • Friday, April 5th: Caregivers, Education & Nonprofit

History of the movement

In February 2014, the Junior League of London pioneered the Little Black Dress Initiative with the goal to “Make Poverty Unfashionable.” While their fellow Londoners were attending London Fashion Week that month, local Junior Leaguers were wearing the same black dress every day to work, parties, dinners, and events to raise funds and increase awareness of poverty in the city. The first campaign was so successful that they decided to take the initiative worldwide and it is now going in to it’s 5th year with over 80 Leagues participating.

Get the shirt

You can support the Little Black Dress Initiative by sporting our fundraising and awareness shirt.

We encourage you to join us in wearing your shirt during the week of April 1st through 5th.

All profits from the shirt will go towards the Junior League’s women empowerment focused community impact programs.